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SurfYogaBeer guests on the Sahara dunes in Morocco

Press kit · SurfYogaBeer

Strangers in.
Family out.

Everything you need to cover the active & social travel company that turns strangers into family. Quotes, facts, photos, and a founder who picks up the phone.

All figures as of September 2026

Fast facts

2014Founded in New York City, out of a SoulCycle class
4.9Stars across 300+ Google reviews, as of September 2026
5Continents: Europe, Africa, Asia, North & South America
12-40Guests per trip, most arrive solo

About SurfYogaBeer

Copy and paste. No credit needed.

SurfYogaBeer (SYB) is a New York based active and social group travel company, founded in 2014 by Mantas Zvinas. Trips blend fitness, adventure and a very good time, from surf weeks in Nicaragua to ski weeks in the Alps and safaris in Kenya. Groups are 12 to 40 and most guests arrive solo. SYB coined the term "active and social travel" and has zero investors.

By the numbers

Who actually
shows up.

Most people book alone. Most of them come back.

As of September 2026 · from SurfYogaBeer booking records, 2020 to 2026

95%
Arrive without a plus-oneNo partner, no friend on the booking. Solo is the default, not the exception.
60/40
Women to menRoughly six women for every four men across all trips.
35
Median ageMost guests are in their thirties, with a real spread from late twenties to mid forties.
55%
Come back for another tripRepeat guests are the norm. Fifth, sixth and seventh trips are common.
71%
Travel again with someone they metOf repeat guests, 7 in 10 later share a trip with a friend from an earlier SYB trip.
14
Trips, the current recordOne guest has done fourteen. Dozens have done five or more.
13wks
Median booking lead timePeople commit about three months out.
17
Average group sizeBig enough to feel like a party, small enough to know every name by day two.

Where the crew is from

Mostly American,
wildly mixed.

88% of guests come from the United States, spread across 44 states. The rest fly in from abroad and blend right in.

44US states

As of September 2026

Top five hometowns

  1. 01New Yorkabout 1 in 4 guests
  2. 02Los Angeles
  3. 03Boston
  4. 04Chicago
  5. 05San Diego

Then San Francisco, Miami, Washington DC, Tampa Bay and Austin.

Story angles

Four stories.
Take one.

Making friends after 30The median SYB guest is 35 and 95% arrive without a plus-one. Of the guests who come back, 71% travel again with someone they met on an earlier trip.
Solo travel, minus the alone part95% of guests arrive without a plus-one, then spend the week in a group of 12 to 40. The average group is 17, and the split is 60/40 women to men.
New York books aloneAbout 1 in 4 SYB guests comes from the New York area. Los Angeles, Boston, Chicago and San Diego are next.
A travel company with zero investorsIt started in 2014 with a trip to Costa Rica for the founder's SoulCycle riders and grew by word of mouth. One guest has now been on 14 trips.

All guest figures as of September 2026, from SYB booking records. Want the numbers behind one? Email Mike.

The founder

Mantas Zvinas.

Mantas Zvinas started SurfYogaBeer in 2014 because he wanted to bring a balanced trip to his riders at SoulCycle in New York City. His theory was simple: adults do not need more networking, they need more sweat, more adventure, and more nights that end in group dinners. The first crew went to Costa Rica, everyone said "you have to do it again," and the trips grew by word of mouth. Twelve years later SYB runs group adventures across five continents while staying proudly independent.

Mantas is available for interviews, podcasts, and expert commentary on solo travel, group travel, making friends as an adult, and building a bootstrapped travel brand. He answers fast.

The story of SYB is very simple; Surf is adventure, risk, adrenaline. Yoga is spirituality, a deeper perspective on the short amount of time we have on earth. And beer is our chance to enjoy and not take it too seriously.
Mantas Zvinas, founder

The photos

Real trips.
Real guests.

Every photo on our site is our own, shot by our photographers on real SYB trips with real guests. No stock, ever. The set below is free for editorial use with credit to SurfYogaBeer; click any image for full resolution. Need more, or something specific like founder portraits or vertical crops? Email us and we will send the full folder same day.

Sahara dunes, MoroccoSahara dunes, MoroccoBoat day, CroatiaBoat day, CroatiaOn safari, KenyaOn safari, KenyaSurf meets Sahara, MoroccoSurf meets Sahara, MoroccoSunset session, NicaraguaSunset session, NicaraguaMorning workout, NicaraguaMorning workout, NicaraguaCanyon hike, IcelandCanyon hike, IcelandHilltop crew, TurkeyHilltop crew, TurkeyKayak fleet, CroatiaKayak fleet, Croatia

Past coverage

In the press.

Recent

The Group Travel LeaderSurfing and Beer? There's a Tour For That, by Brian Jewell (April 23, 2025)

Earlier

Well+GoodNew York City's sweat societies, featuring the SYB fitness community (original piece since archived)
TravelHostWhy Nicaragua is becoming the world's hottest destination for solo travelers, syndicated to AOLTime Out New YorkRooftop yoga roundup featuring SYB's Greenpoint sessionsNutritious LifeFounder Q&A with Mantas ZvinasStayFit305Meet the founder of travel adventure company SurfYogaBeerAmodrnThe retreat that will make you work hard and play harderHALO TalksPodcast: Mantas Zvinas of Surf Yoga Beer (May 2017)The Game Plan with Dale MossPodcast: SurfYogaBeer and the business of connectionThe World WanderersPodcast: finding adventure through retreats

SurfYogaBeer has also been linked and mentioned by the New York Post, SELF, Men's Health, Condé Nast Traveler, InsideHook, Matador Network, Dan's Papers, and Greenpointers.

Follow along

See it live.

Daily trip footage, guest stories and our free New York run club.

Instagram @surfyogabeerTikTok @surfyogabeerofficialYouTube SurfYogaBeerFacebook /surfyogabeer

Working on a story?

Email Mike directly.

Mike Shriner handles press for SYB. Quotes, data on solo and group travel, photos, fact checks, time with Mantas, or a seat on a trip to see it for yourself. You will hear back fast.

shriner@surfyogabeer.com

SurfYogaBeer, New York City. Active & social travel since 2014.

Guest figures are as of September 2026 and come from SurfYogaBeer booking records for trips from 2020 to 2026. Percentages are rounded. Review count and rating from Google as of September 2026.